[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.os-onyx.cz\/co-je-crm-system-a-k-cemu-slouzi\/#Article","mainEntityOfPage":"https:\/\/www.os-onyx.cz\/co-je-crm-system-a-k-cemu-slouzi\/","headline":"Co je crm syst\u00e9m a k \u010demu slou\u017e\u00ed","name":"Co je crm syst\u00e9m a k \u010demu slou\u017e\u00ed","description":"Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee firmy pot\u0159ebuj\u00ed z\u00e1kazn\u00edky, pokud cht\u011bj\u00ed dos\u00e1hnout st\u00e1l\u00e9ho zisku. Nejen\u017ee mus\u00ed … ","datePublished":"2026-04-09","dateModified":"2026-04-09","author":{"@type":"Person","@id":"https:\/\/www.os-onyx.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.os-onyx.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/046c8368865b87ac6ea06cde0e0a80b91304a43fe31de210702ad59bbd9a1974?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"os-onyx.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.os-onyx.cz\/wp-content\/uploads\/firma13_10_10.png","url":"https:\/\/www.os-onyx.cz\/wp-content\/uploads\/firma13_10_10.png","height":0,"width":0},"url":"https:\/\/www.os-onyx.cz\/co-je-crm-system-a-k-cemu-slouzi\/","about":["Zbo\u017e\u00ed"],"wordCount":428,"articleBody":"   Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee firmy pot\u0159ebuj\u00ed z\u00e1kazn\u00edky, pokud cht\u011bj\u00ed dos\u00e1hnout st\u00e1l\u00e9ho zisku. Nejen\u017ee mus\u00ed l\u00e1kat st\u00e1le nov\u00e9, ale z\u00e1rove\u0148 je pot\u0159eba si udr\u017eet i ty st\u00e1vaj\u00edc\u00ed, co\u017e tak\u00e9 nen\u00ed zrovna jednoduch\u00e9. Konkurence je v dne\u0161n\u00ed dob\u011b velk\u00e1, a ka\u017ed\u00e1 z nich se sna\u017e\u00ed p\u0159et\u00e1hnout na\u0161e klienty \u2013 o to sam\u00e9 se koneckonc\u016f sna\u017e\u00ed i na\u0161e firma.Aby se n\u00e1m poda\u0159ilo z\u00e1kazn\u00edky udr\u017eet, je nutn\u00e9 s nimi pracovat. Pokud ale nejsme mal\u00e1 rodinn\u00e1 firma, pot\u0159ebujeme n\u011bco, co n\u00e1m v tom pom\u016f\u017ee. T\u00edm prav\u00fdm pro n\u00e1s m\u016f\u017ee b\u00fdt Customer Relationship Management syst\u00e9m, zn\u00e1m\u011bj\u0161\u00ed pod zkratkou crm. Zde se m\u016f\u017eeme pt\u00e1t: co je CRM syst\u00e9m Tovia? Odpov\u011b\u010f je pon\u011bkud komplexn\u011bj\u0161\u00ed.Jedn\u00e1 se o soubor program\u016f, kter\u00e9 usnad\u0148uj\u00ed komunikaci se z\u00e1kazn\u00edky. V prvn\u00ed \u0159ad\u011b je to jejich evidence, kter\u00e1 se pou\u017e\u00edv\u00e1 nap\u0159\u00edklad v poji\u0161\u0165ovnictv\u00ed \u010di u mobiln\u00edch oper\u00e1tor\u016f \u2013 firma pot\u0159ebuje v\u011bd\u011bt, kter\u00fd jejich produkt m\u00e1te konkr\u00e9tn\u011b koupen\u00fd a kolik za n\u011bj plat\u00edte.Evidence je ov\u0161em jen za\u010d\u00e1tek. T\u00edm hlavn\u00edm je zde komunikace, a i tu n\u00e1m tyto programy pomohou automatizovat. U poji\u0161\u0165oven je to nap\u0159\u00edklad automatick\u00e9 zas\u00edl\u00e1n\u00ed v\u00fdro\u010dn\u00edch dopis\u016f \u010di e-mail\u016f klient\u016fm, \u010di pos\u00edl\u00e1n\u00ed nov\u00fdch obchodn\u00edch nab\u00eddek, o kter\u00e9 by klient na z\u00e1klad\u011b sv\u00e9ho dosavadn\u00edho n\u00e1kupn\u00edho chov\u00e1n\u00ed mohl m\u00edt z\u00e1jem.Je jasn\u00e9, \u017ee z\u00e1kazn\u00edci o tom, \u017ee n\u011bco takov\u00e9ho existuje, nemaj\u00ed p\u0159\u00edli\u0161 pon\u011bt\u00ed \u2013 pokud by to v\u011bd\u011bli, nebyli by p\u0159\u00edli\u0161 nad\u0161eni. Mus\u00edme si toti\u017e p\u0159iznat, \u017ee valn\u00e1 v\u011bt\u0161ina z n\u00e1s nem\u00e1 zrovna z\u00e1jem o nevy\u017e\u00e1dan\u00e9 nab\u00eddky, a dopisy o tom, \u017ee n\u00e1m zdra\u017euj\u00ed tarif\/energie\/poji\u0161t\u011bn\u00ed tak\u00e9 nev\u00edt\u00e1me s otev\u0159enou n\u00e1ru\u010d\u00ed. Mo\u017en\u00e1 i proto nen\u00ed pov\u011bdom\u00ed o tomto syst\u00e9mu mezi b\u011b\u017en\u00fdmi ob\u010dany p\u0159\u00edli\u0161 velk\u00e9.Av\u0161ak a\u0165 se to lidem l\u00edb\u00ed \u010di nikoliv, je jasn\u00e9, \u017ee tato taktika funguje. Pokud by tomu tak nebylo, firmy by ji u\u017e d\u00e1vno p\u0159estaly pou\u017e\u00edvat. Nen\u00ed toti\u017e ani zdaleka nejlevn\u011bj\u0161\u00ed, a \u017e\u00e1dn\u00fd podnik si nem\u016f\u017ee dovolit vyd\u00e1vat pen\u00edze zbyte\u010dn\u011b.                                                                                                                                                                                                                                                                                                                                                                                                  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